APV Tech

Paid Advertising & Lead Generation

Campaigns built on tracking you can trust.

We plan, launch and optimise paid campaigns on Meta and Google — and set up the measurement that tells you whether they're working.

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Dark dashboard with campaign performance graphs

Sound familiar?

  • 01

    Ads get clicks but few genuine enquiries

  • 02

    You can't tell which campaigns produce customers

  • 03

    Creative feels stale and performance has dropped

  • 04

    Boosted posts are your only form of advertising

Paid advertising can reach the right people quickly, but only if the campaign, the creative, the landing page and the tracking all work together. We handle all four.

Campaign strategy

Objectives, budgets, platforms and audiences defined around what you can measure: leads, calls, WhatsApp conversations, store visits or online sales.

Ad creative

Static, carousel and video creatives produced in-house and tested against each other, so you learn what resonates instead of guessing.

Audience targeting

Location, interest and behaviour targeting, remarketing to past visitors, and lookalike audiences built from your real customers where data allows.

Conversion tracking

Pixel, Conversions API and Google Ads conversion setup, with events tested before money is spent.

Optimisation and reporting

Ongoing adjustment of budgets, audiences and creative, with honest reporting on cost per result. Results depend on your offer, market and budget, so we never promise fixed numbers in advance.

What you get

  • Campaign strategy and media plan
  • Ad account and tracking setup
  • Ad creative (static, carousel, video)
  • Landing page recommendations or builds
  • Ongoing optimisation
  • Monthly performance reporting

Why it helps

  • Campaigns tied to measurable business outcomes
  • Accurate conversion tracking before budgets are spent
  • Fresh creative produced and tested in-house
  • Transparent reporting on cost per result

How it works

  1. 01

    Plan

    Goals, budgets, audiences and measurement.

  2. 02

    Set up

    Tracking, accounts, creative and landing pages.

  3. 03

    Launch

    Controlled launch with close monitoring.

  4. 04

    Optimise

    Weekly adjustments and monthly reviews.

Related work

Questions

What budget do we need?

It depends on your market and goals. We'll recommend a starting test budget after understanding your offer and audience, and you always control the spend.

Is the ad spend included in your fee?

No. Ad spend is paid directly to the platforms from your account. Our fee covers strategy, creative and management.

Let's talk about paid advertising & lead generation.

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