Concept project — self-initiated work, not commissioned by a client.
Atelier North — fashion e-commerce
A mobile-first store concept for an independent clothing label, built around lookbooks and size confidence.
- Industry
- E-commerce & D2C Brands
- Type
- Website design, E-commerce
The challenge
Independent fashion brands lose sales to uncertainty about fit and fabric. The concept tackles this on small screens, where most fashion shopping happens.
Our approach
Editorial lookbook pages that link directly to products, fabric close-ups, model measurements on every product, and a streamlined size guide in the add-to-cart flow.
Outcome
Self-initiated concept work. No performance claims are made.
Gallery
Photo: Unsplash (Unsplash License)
Photo: Unsplash (Unsplash License)
Photo: Unsplash (Unsplash License)
