Concept project — self-initiated work, not commissioned by a client.
Saffron Table — restaurant launch campaign
Concept food photography, menu design and a launch social campaign for a modern Indian restaurant.
- Industry
- Restaurants, Cafés & Hotels
- Type
- Branding, Social campaigns, Product photography
The challenge
New restaurants have a short window to build awareness. The concept explores how a coordinated shoot can supply menus, delivery apps, Google listings and a month of launch content at once.
Our approach
A single planned shoot day producing overhead dish photography, atmosphere shots and short clips, paired with a launch calendar that moves from teasers to opening-week offers.
Outcome
Concept project for demonstration. Imagery shown is licensed stock used to illustrate art direction.
Gallery
Photo: Unsplash (Unsplash License)
Photo: Unsplash (Unsplash License)
Photo: Unsplash (Unsplash License)
Photo: Unsplash (Unsplash License)
